CAR by Ogilvy & Mather Mexico for Pictionary

CAR

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Industry Toys
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency Ogilvy & Mather Mexico
Executive Creative Director Miguel Angel Ruiz Reyes
Art Director Fernando Carrera, Victor Alvarado
Producer Alejandra Diaz, Ereth Bolaños
Illustrator Alberto Palomino
Released October 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: MATTEL
Product/Service: PICTIONARY
Agency: OGILVY MEXICO
Executive Creative Director: Miguel Angel Ruiz
Creative Director: Victor Alvarado/Fernando Carrera
Copywriter: Fernando Carrera
Art Director: Victor Alvarado/Fernando Carrera
Illustrator: Alberto Palomino
Producer: Alejandra Diaz/Ereth Bolaños
Date of First Appearance: Oct 10 2009 12:00AM
Entrant Company: OGILVY MEXICO, MEXICO

Description of Ambient execution
We made structures with black wire emulating a drawing and we place them in a context that would make it possible to guess what the structure was.

English Translation of Main Headlines
Pictionary. The fast drawing game.