|Industry||Sports and Health Clubs, Gyms, Business equipment & services, Corporate Image|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Executive Creative Director||Steve O’Connell|
|Art Director||Jeremy Gilberto|
Credits & Description
RT+P developed a program that captures Planet Fitness’ unique positioning and engages the social-sphere, growing their social presence, increasing brand interaction and ultimately, attracting new clients to Planet Fitness gyms. RT+P’s strategy takes the Judgment Free idea a step further, landing on a timeless gesture, the pat on the back (POTB). Receiving a pat on the back means that whatever you’re doing is working, just by being yourself.