Planet Fitness: Pat on the Back Campaign by RT+P for Planet Fitness

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Planet Fitness: Pat on the Back Campaign

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Industry Sports and Health Clubs, Gyms, Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency RT+P
Director Woody Kay
Executive Creative Director Steve O’Connell
Art Director Jeremy Gilberto
Copywriter Jon Goldstein
Designer Michelle Maben
Producer Todd Taylor
Editor Vic Carreno
Released September 2012

Credits & Description

RT+P developed a program that captures Planet Fitness’ unique positioning and engages the social-sphere, growing their social presence, increasing brand interaction and ultimately, attracting new clients to Planet Fitness gyms. RT+P’s strategy takes the Judgment Free idea a step further, landing on a timeless gesture, the pat on the back (POTB). Receiving a pat on the back means that whatever you’re doing is working, just by being yourself.
Agency: Red Tettemer + Partners (RT+P)
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Creative Director: Todd Taylor
ACD: Ari Garber
Art Director: Jeremy Gilberto
Copywriter: Jon Goldstein
Designer: Michelle Maben
Producers: Joe Mosca
Account Executive(s): Perry Morris, Elizabeth Latham

Photographer/Designer: Todd Taylor

Production Company: Red Tettemer + Partners & Beyond Imagination
Director: Woody
Director of Photography: Todd Taylor

Editing House: Red Tettemer + Partners
Editor: Vic Carreno
Producer Joe Mosca
Music House: Red Tettemer + Partners
Composer: Todd Taylor
Producer: Todd Taylor

Sound Design: Todd Taylor
Sound designer: Todd Taylor