YOUR HAIR IS BEAUTIFUL, HONEY by ID Sao Paulo, Taterka Sao Paulo for Natura Cosmetics

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YOUR HAIR IS BEAUTIFUL, HONEY

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Industry Cosmetics & beauty products, Shampoos
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency ID Sao Paulo
Art Director Domenico Massareto
Copywriter Natalia Mamede
Agency Taterka Sao Paulo
Creative Director Elisa Gatti
Art Director Ritiane Cássia
Producer Natália Gouvêa, Glaucia Fortes
Photographer Oficina
Account Supervisor Mirella Queiro, Alessandra De Albuquerque, Carlo Sabino, Carolina Walton
Released January 2012

Credits & Description

Category: Digital Outdoor
Advertiser: NATURA COSMETICS
Product/Service: PLANT SHAMPOO
Agency: ID\
Agency: TATERKA COMUNICAҪÕES
Chief Creative Officer: Domenico Massareto
Executive Creative Director: Domenico Massareto
Creative Director: Elisa Gatti
Copywriter: Natalia Mamede/Domenico Massareto
Art Director: Ritiane Cássia/Domenico Massareto
Photographer: Oficina
Account Supervisor: Mirella Queiro/Alessandra De Albuquerque/Carlo Sabino/Carolina Walton
Advertiser's Supervisor: José Vicente Marino/Monica Gregori/Guto Pedreira/Leticia Capobianco/Luiz Rizzo
Producer: Natália Gouvea/Glaucia Fortes
Account Manager: Eduardo Simon/Renata Carvalho
Planner: Igor Puga/Kauê Cury/Marília Brugnolo
Account Manager: Eduardo Simon/Renata Carvalho
Planner: Igor Puga/Kauê Cury/Marília Brugnolo
Other Credits: Media Buyers: Adriana Molari/Ricardo Barros/Paulo Sant´anna/Patricia Alves/Clara Corrales

Ambient Execution Description
First we made a partnership with Tickets.com. When people went there buying 2 or more tickets for movies, we asked: "Are you bringing a woman to the movie? Why don't you record some nice words about her hair?" This webcam captured video was projected on screen before the film. The reactions of this public homage were recorded and posted later on YouTube.