GRID GIRLS by TBWA\ Dusseldorf for Sony Playstation

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GRID GIRLS

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Industry Video Games/Consoles
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency TBWA\ Dusseldorf
Art Director Philip Borchardt
Copywriter Dirk Henkelmann
Producer Katrin Dettmann
Account Supervisor Falk Lungwitz
Released August 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: SONY COMPUTER ENTERTAINMENT
Product/Service: PLAYSTATION CONSOLE
Agency: TBWA\GERMANY
Creative Director: Dirk Henkelmann/Philip Borchardt
Copywriter: Dirk Henkelmann
Art Director: Philip Borchardt
Account Manager: Christian Scholz
Account Supervisor: Falk Lungwitz
Advertiser's Supervisor: Ulrich Barbian
Producer: Katrin Dettmann
Date of First Appearance: Aug 19 2009 12:00AM
Entrant Company: TBWA\GERMANY, Berlin, GERMANY

Description of Ambient execution
In order not to drown in the clutter of the fair halls, we went to a place where we had the visitors‘ undivided attention: the fair’s parking lot. Here, we gave visitors the chance to experience the real racing driver’s victory feeling: by celebrating them like real winners with typical Grid Girls who spice up racing award ceremonies! The “party” was captured on a Polaroid and when visitors returned to their car, they found their photo behind the wipers, with the message: “Feel like a winner. – Gran Turismo 5 – The Real Driving Simulator“.