|Industry||Cosmetics & beauty products, Skin Care|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Agency||Ogilvy & Mather Shanghai|
|Art Director||Yang Xu, Nils Andersson Kweichee Lam, Neo Zhou, Zhong Shi|
|Creative Director||Andrew Lok|
|Copywriter||Kenny Choo, Jacky Lung, Qing Duan|
Credits & Description
Fair skin is highly desired by women in China. It is common to see them carrying umbrellas when they're outdoors. This unusual idea is thus true to their daily avoidance of sunlight. It also strongly demostrates the sun protection benefit of Pond's White Beaty moisturizing lotion.