|Industry||Cosmetics & beauty products, Skin Care|
|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Agency||Ogilvy & Mather Shanghai|
|Creative Director||Andrew Lok|
|Art Director||Neo Zhou, Zhong Shi, Kweichee Lam, Nils Andersson, Yang Xu|
|Copywriter||Kenny Choo, Qing Duan, Jacky Lung|
Credits & Description
Fair skin is highly desired by women in China. It is common to see them carrying umbrellas when they're outdoors. This unusual idea is thus true to their daily avoidance of sunlight. It also strongly demostrates the sun protection benefit of Pond's White Beaty moisturizing lotion.