Works » Pond's

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Industry Cosmetics & beauty products, Skin Care
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency Ogilvy & Mather Shanghai
Art Director Yang Xu, Nils Andersson Kweichee Lam, Neo Zhou, Zhong Shi
Creative Director Andrew Lok
Copywriter Kenny Choo, Jacky Lung, Qing Duan
Released July 2008

Credits & Description

Fair skin is highly desired by women in China. It is common to see them carrying umbrellas when they're outdoors. This unusual idea is thus true to their daily avoidance of sunlight. It also strongly demostrates the sun protection benefit of Pond's White Beaty moisturizing lotion.


Product: Ponds
Agency: O&M Shanghai
Executive Creative Director: Nils Andersson
Creative Director: Kenny Choo, Andrew Lok, Jacky Lung
Art Director: Yang Xu, Neo Zhou, Shi Zhong, Kenny Choo, Nils Andersson
Copywriter: Kenny Choo, Duan Qing, Jacky Lung

The Outdoor Advert titled Pond's White Beaty: UV Protection was done by Ogilvy & Mather Shanghai advertising agency for product: Pond's White Beauty (brand: Pond's) in China. It was released in Jul 2008.