Pond's Outdoor Pond's White Beaty: UV Protection by Ogilvy & Mather Shanghai

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Pond's White Beaty: UV Protection

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Industry Cosmetics & beauty products, Skin Care
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency Ogilvy & Mather Shanghai
Creative Director Andrew Lok
Art Director Neo Zhou, Zhong Shi, Kweichee Lam, Nils Andersson, Yang Xu
Copywriter Kenny Choo, Qing Duan, Jacky Lung
Released July 2008

Credits & Description

Fair skin is highly desired by women in China. It is common to see them carrying umbrellas when they're outdoors. This unusual idea is thus true to their daily avoidance of sunlight. It also strongly demostrates the sun protection benefit of Pond's White Beaty moisturizing lotion.

Product: Ponds
Agency: O&M Shanghai
Executive Creative Director: Nils Andersson
Creative Director: Kenny Choo, Andrew Lok, Jacky Lung
Art Director: Yang Xu, Neo Zhou, Shi Zhong, Kenny Choo, Nils Andersson
Copywriter: Kenny Choo, Duan Qing, Jacky Lung