1882 FERNETS AND COCA SARLI by Madre for Porta

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1882 FERNETS AND COCA SARLI

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Argentina
Agency Madre
Producer Hijos De Su Madre
Released August 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: PORTA HNOS
Product/Service: FERNET 1882
Agency: MADRE
Executive Creative Director: Madre
Creative Director: Madre
Copywriter: Madre
Art Director: Madre
Account Manager: -
Account Supervisor: -
Advertiser's Supervisor: -
Illustrator: -
Typographer: -
Photographer: -
Producer: Madre
Date of First Appearance: Aug 20 2009 12:00AM
Entrant Company: MADRE, Buenos Aires, ARGENTINA

Description of Ambient execution
Punning on the name of a well-known Argentinean vedette of the 60’s, we created an installation of 1882 fernets with Coca Sarli around one of the most emblematic landmarks in Buenos Aires.

English Translation of Main Headlines
Fernet is a popular drink in Argentina. In August 2007, we successfully launched Fernet 1882 in Córdoba -the city with the highest per capita consumption of fernet in the entire world. Two years later, when we had to launch the brand in Buenos Aires, we asked ourselves: if in Córdoba fernet is drunk with Coca Cola (the most popular combination for the drink), then in Buenos Aires why couldn’t it be fernet with Coca Sarli? Punning on the name of this Argentinean vedette of the 60’s, we used the launch to pay her a tribute.