SELLING STORIES OF HOPE by Leo Burnett Iberia Madrid for Portuguese Red Cross

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SELLING STORIES OF HOPE

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Portugal
Agency Leo Burnett Iberia Madrid
Executive Creative Director Chacho Puebla
Art Director Nico Ordozgoiti, Cova Diaz, Daniel Palma
Copywriter Erick Rosa, Fernando Duarte, Fernando Martin, Oscar Lopez Sainz
Producer Cristina Almeida, Rui Caracol, António Franca, Natacha Martín, Antonio De Almeida Junior
Photographer Julita Pequeno, Claus Stellfell
Account Supervisor Maria Teresa Fernandez De Arnau, Marta Guimarães, Inês Almeida
Typographer Video Producer
Illustrator Emilia Bertola, Renato Lopes, Cova Diaz, Thiago Arrighi, Seve Ruiz, Alessia Federici
Released December 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: PORTUGUESE RED CROSS/SPANISH RED CROSS
Product/Service: RED CROSS
Agency: LEO BURNETT IBERIA
Executive Creative Director: Chacho Puebla
Creative Director: Erick Rosa/Renato Lopes/Daniel Palma/Oscar Lopez-Sainz
Copywriter: Erick Rosa/Oscar Lopez-Sainz/Fernando Martin
Art Director: Renato Lopes/Daniel Palma/Julita Pequeño/Seve Ruiz/Emilia Bertola/Cova Diaz/Nico Ordozgoiti
Account Manager: Paula Lopes/Clara Marchan
Account Supervisor: Inês Almeida/Marta Guimarães/Maria Fernandez
Illustrator: Thiago Arrighi/Renato Lopes/Alessia Federici/Julita Pequeño/Seve Ruiz/Emilia Bertola/Cova Diaz
Typographer: Video Producer: Hugo Lage/Ricardo Costa(Mastershot)/Digital Producers: Rodrigo Barona/Monica Rocha
Photographer: Claus Stellfell (Garage Photo)/Julita Pequeño
Producer: Cristina Almeida/António Junior/António Franca/Rui Caracol/Natacha Martin
Other Credits: Voices Over: Paulo Pires/Alexandra Lencastre/Creative Advisor:tura
Date of First Appearance: Dec 10 2009 12:00AM
Entrant Company: LEO BURNETT IBERIA, PORTUGAL

Description of Ambient execution
The Store that sells Hope evolved. This year it opened with a new concept: Stories of Hope. In two of the most popular malls in Lisbon and Madrid. Two  stores were built and during the Christmas season, sold Hope in the form of books and their Stories of Hope.