Powerade Outdoor STAND by McCann Madrid

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Spain
Agency McCann Madrid
Executive Creative Director Ricard Figueras, Santiago Lucero, Leandro Raposo, Pablo Stricker, Monica Moro, Pablo Colonnese
Art Director Roberto Ruiz
Copywriter Juan Manuel Corbalan
Producer Josep Roure
Account Supervisor Rosa Aldana
Released June 2011

Credits & Description

Category: Transit
Advertiser: COCA-COLA
Product/Service: POWERADE
Chief Creative Officer: Leandro Raposo
Executive Creative Director: Monica Moro/Pablo Colonnese
Copywriter: Juan Manuel Corbalan
Art Director: Roberto Ruiz
Account Supervisor: Rosa Aldana
Producer: Josep Roure
Account Manager: Elias López

Ambient Execution Description
To get people to feel Powerade’s rehydrating effect, we came up with the first product trial in motion. An action we conducted with real people, real passers by in the street, but when they approached the stand to collect a product sample, the stand and the girl staffing it moved on. So, in order to get your drink, you only had to do one thing: RUN FOR IT.