Blue Cross Blue Shield Outdoor You Can Do This by Copacino+Fujikado

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You Can Do This

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Industry Insurance
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Copacino+Fujikado
Executive Creative Director Mike Hayward
Creative Director Andrew Gall
Senior Art Director Andy Westbrock
Released March 2018

Credits & Description

Alternative title: Giant Pacifier
Category: Finance
Media: Outdoor
Geo: United States of America
Brand: Premera Blue Cross
Agency: Copacino+Fujikado, Seattle, USA
Executive Creative Director: Mike Hayward
Group Creative Director: Andrew Gall
Senior Art Director: Andy Westbrock
Senior Account Director: Melody Kromer
Senior Project Manager: Kirsten Speller
Electronic Production Artist: Todd Hofmeister
Prop Artist: Jason Pucinelli
Media Director: Tonya Murphy
Published: March 2018
To drive home the idea of maternity coverage, Copacino worked with Premera Blue Cross and local fine artist Jason Puccinelli to affix a giant pacifier to an outdoor board in the downtown Seattle area.