DIGNITY IN DEATH by Cundari for DIGNITY IN DEATH.COM

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DIGNITY IN DEATH

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Industry Website
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Cundari
Art Director Andy Mckay
Copywriter Andy Manson
Producer Kenrick Hau
Released November 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: DIGNITY IN DEATH.COM
Product/Service: PRO-EUTHANASIA INFORMATION SITE
Agency: CUNDARI
Creative Director: Andy Manson
Copywriter: Andy Manson
Art Director: Andy Mckay
Account Manager: Rex Yulo
Producer: Kenrick Hau
Other Credits: Online Project Manager: Marc Maguire; Online Programmer/Marc Maguire; Studio Artists/Andy Mckay;
Date of First Appearance: Nov 15 2009 12:00AM
Entrant Company: CUNDARI , Toronto, CANADA

Description of Ambient execution
Brass plaques were made each bearing the story of a fictional person and his or her fictional (slow and painful) death scenario. Replica stickers were then produced, 200 of which have been placed on park benches in and around the city of Toronto. The plaques include the Dignityindeath.com url, a website created to help people understand their rights, reform considerations about Euthanasia and assisted suicide and how to create their own living wills.

English Translation of Main Headlines
Other CREDITS: Designer: Andy McKay