Prohibition Outdoor Basilica by BleuBlancRouge Montreal

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Industry Retail, Distribution & Rental companies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency BleuBlancRouge Montreal
Creative Director Jonathan Rouxel
Art Director Romain Joveneau
Copywriter Mourad Bouaziz, Antoine Leclerc
Released December 2017

Credits & Description

Category: Tobacco
Media: Outdoor
Brand: Prohibition
Agency: Bleublancrouge
Geo: Canada
Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Jonathan Rouxel
Art Director / Photographer: Romain Joveneau
Copywriters: Mourad Bouaziz, Antoine Leclerc
Graphic Designer: Agathe Morin
Published: December 2017
After years of negotiating, the Canadian government has finally taken action: marijuana will be legalized. To mark this major step forward for society, Prohibition, a Canadian chain of boutiques specializing in smoking accessories, wanted to take part in the discussions surrounding legalization. With that in mind, we designed several signs to celebrate the arrival of Bill C-45. To spark conversation, we chose to set up them in public spaces. The context of each sign was used as the springboard to fuel the social debate about legalization.
And then, it was legalized. Amen - placed in front of Notre-Dame Basilica