THE MARATHON FOR WATER by Leo Burnett Iberia Madrid for Lidl

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THE MARATHON FOR WATER

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Industry Public awareness
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Portugal
Agency Leo Burnett Iberia Madrid
Executive Creative Director Chacho Puebla
Art Director Renato Lopes
Copywriter Erick Rosa, Fernando Duarte
Producer Cristina Almeida, Rui Caracol, Av Producer, António Franca, Antonio De Almeida Junior
Photographer Júlio Alves, Vida Cornelious, Inês Gomes
Account Supervisor Account Executive-Leslie Klein Account Director-Susan Lulich
Released December 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: LIDL & Cª
Product/Service: PROJECT VIVA (WATER ACCESS AWARENESS)
Agency: LEO BURNETT IBERIA
Executive Creative Director: Chacho Puebla
Creative Director: Erick Rosa/Renato Lopes
Copywriter: Erick Rosa
Art Director: Renato Lopes
Account Manager: Paula Lopes/Marta Guimarães
Account Supervisor: Account Executive: Fernanda Manso
Photographer: Julio Alves/Vida/Inês Gomes
Producer: Cristina Almeida/António Junior/António Franca/Rui Caracol/Av Producer: Hugo Lage
Date of First Appearance: Dec 6 2009 12:00AM
Entrant Company: LEO BURNETT IBERIA, PORTUGAL

Description of Ambient execution
Project Viva was launched at the start of the Lisbon Marathon on 6th of December of 2009. Maria Buinen, a village leader from Guiné Bissau was invited to participate at the event and show the world her routine. That of a person who has to walk the equivalent of a marathon to reach the most basic things such as water.