Met-RX Outdoor SIZE UP by Grey Beijing

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SIZE UP

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Industry Vitamins & Diet Complements
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market China
Agency Grey Beijing
Art Director Yue Chee Guan, Li Ning
Copywriter Li Ning
Producer Toast Tao
Photographer Siliang Ma
Account Supervisor Fahdol Na Nakorn
Typographer Song Shanshan, Xiang Zhiyu
Released January 2012

Credits & Description

Category: Special Build
Advertiser: MET-RX
Product/Service: SIZE UP PROTEIN SUPPLEMENT
Agency: GREY GROUP CHINA
Chief Creative Officer: Na
Executive Creative Director: Chee Guan Yue
Creative Director: Chee Guan Yue
Copywriter: Chee Guan Yue/Li Ning
Art Director: Li Ning/Chee Guan Yue
Photographer: Siliang Ma
Illustrator: Na
Typographer: Xiang Zhiyu/Song Shanshan
Art Buyer: Kevin Bi/Jane Li
Account Supervisor: Na
Advertiser's Supervisor: Ralph Zhang
Producer: Toast Tao
Account Manager: Jane Li/Xiu He
Planner: Na
Account Manager: Jane Li/Xiu He
Planner: Na
Other Credits: Wang Ru/Artist-Ma Lidan/Retoucher-Qi Wei

Ambient Execution Description
MET-Rx collaborated with Hosa Fitness Centers, a chain of gyms in Beijing. Six posters of attractive women were created and placed strategically against weight machines in each of 10 Hosa gyms in the city. The guys will see part of the seductive women when they workout and lift just a few plates, but as they progress with their regimes and more weights are being lifted, they will be rewarded as more of the women are being revealed. So building up is no longer a boring process.