Protex Outdoor GLOVES by Y&R Sao Paulo

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Industry Hygiene & Personal Care Products, Soaps
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Y&R Sao Paulo
Creative Director Rui Branquinho, Pedro Cappeletti, Flávio Casarotti
Art Director Kleyton Mourao
Copywriter Roberto Kilciauskas
Producer Elaine Carvalho, Flavio Zamboni
Account Supervisor Claudia Menezes, Priscilla Campolina
Released October 2011

Credits & Description

Category: Small Scale Special Solutions
Product/Service: PROTEX
Chief Creative Officer: Rui Branquinho
Executive Creative Director: Flavio Casarotti
Creative Director: Rui Branquinho/Flavio Casarotti
Copywriter: Roberto Kilciauskas
Art Director: Kleyton Mourao
Art Buyer: Monica Beretta
Account Supervisor: Claudia Menezes/Priscilla Campolina
Advertiser's Supervisor: Adriana Leite/Adriana Anido
Producer: Elaine Carvalho/Flavio Zamboni
Account Manager: Valeria Ordonhez
Planner: Eliana Yamaguchi/Adriano Eliezer
Account Manager: Valeria Ordonhez
Planner: Eliana Yamaguchi/Adriano Eliezer
Other Credits: Media: Gustavo Gaion/Fabiola Sidorenko

Ambient Execution Description
We scattered rubber gloves around public spaces and places with high flow of people. The gloves were attached to objects people usually touch, highlighting the fact that it´s impossible to avoid contact with bacteria on the day-by-day, and that we do not have access to protection equipment like gloves.