Prudence Sex Code by Z+ Sao Paulo for Prudence

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Prudence Sex Code

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Industry Contraceptives & Pregnancy Tests
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Z+ Sao Paulo
Executive Creative Director Manoel Zanzoti
Creative Director Manoel Zanzoti
Art Director Danillo Ferrari
Copywriter Juliano Ribas | Gabriel Sotero
Illustrator Tércio Alves
Released June 2013

Credits & Description

This campaign born out of the idea that people are spending too much time on their gadjets instead of making real things, as sex.
For that, we created unusual and funny QR Codes and printed them in posters, which ran at bars and nightclubs restrooms, to arouse curiosity and make people scan the QR Codes using their mobile.
After the scanning of the QR codes, people were surprised with very ironic messages.
Category: Pharmaceutical & medical
Client: DKT do Brasil
Agency: Z+ Comunicação
Country: Brazil
Creative Director: Manoel Zanzoti
Executive Creative Director: Manoel Zanzoti
Art Director: Danillo Ferrari
Copywriter: Juliano Ribas
Planner: Rodrigo Cerveira
Account Director: Renata Vieitas
Agency Producer: Alice Imamura
Illustrator: Tércio Alves