|Media||Outdoor, Billboard, Poster, Transportation & Vehicles|
|Creative Director||Leandro Alvarez|
|Art Director||Tiago Mesquita|
|Outdoor||Ambient: Small Scale Special Solutions||Bronze|
Credits & Description
PUBLICO newspaper decided to offer booklets of Angry Birds stickers in order to increase sales. Their media budget was none, except for their self-promoting print ads. To reach new readers, we had to go to the streets in an unconventional way. So we use Lisbon's plenty of damaged buildings and walls as media, replicating the "destroy-it-all" philosophy of the Angry Birds game. September 2012.