Publico Outdoor Público Newspaper: Angry Outdoors by TBWA Lisbon

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Público Newspaper: Angry Outdoors

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Industry Newspapers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Portugal
Agency TBWA Lisbon
Creative Director Leandro Alvarez
Art Director Tiago Mesquita
Copywriter Nuno Leal
Released November 2012

Awards

Eurobest 2012
Outdoor Ambient: Small Scale Special Solutions Bronze

Credits & Description

PUBLICO newspaper decided to offer booklets of Angry Birds stickers in order to increase sales. Their media budget was none, except for their self-promoting print ads. To reach new readers, we had to go to the streets in an unconventional way. So we use Lisbon's plenty of damaged buildings and walls as media, replicating the "destroy-it-all" philosophy of the Angry Birds game. September 2012.

Category: Publications & media
Client: Público, Comunicação Social SA
Agency: TBWA Lisbon
Production: TBWA Lisbon
Country: Portugal
Executive Creative Director: Leandro Alvarez
Creative Director: Leandro Alvarez
Copywriter: Nuno Leal
Art Director: Tiago Mesquita
Agency Producer: Fernando Thily
Agency Producer: Marzia Carré