PUMA FOOTBALL BASH by Zulu Alpha Kilo for Puma

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PUMA FOOTBALL BASH

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Industry Sportswear, Athletic Footwear & Accessories
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency Zulu Alpha Kilo
Creative Director Zak Mroueh
Art Director Mark Francolini, Grant Cleland
Copywriter George Ault
Producer Camielle Clark, Winnie Alford, Eileen Smith
Photographer Jay Lolli, Rob Sgrignoli
Account Supervisor Sarah Jue
Released October 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: PUMA
Product/Service: PUMA SPORTS AND APPAREL
Agency: ZULU ALPHA KILO
Creative Director: Zak Mroueh
Copywriter: George Ault
Art Director: Mark Francolini/Grant Cleland
Account Supervisor: Sarah Jue
Photographer: Jay Lolli/Rob Sgrignoli
Producer: Eileen Smith/Winnie Alford/Camielle Clark
Other Credits: Musicproducer:chris Tait/Pirate Radio/Editor:marcopazzano/Panicandbob/Director:markmainguy/Partners'
Date of First Appearance: Oct 10 2009 12:00AM
Entrant Company: ZULU ALPHA KILO, Toronto, CANADA

Description of Ambient execution
To promote a PUMA event that featured a World Cup qualifying match and foosball tournament, life-size foosball players appeared in key locations across Toronto to play matches. The players remained in character and only moved when people from the crowd turned the handles. To help get the word out, a referee issued yellow cards to pedestrians for mock violations.