ICE CUBES by Publicis Frankfurt for Qantas

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ICE CUBES

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Industry Airlines
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Germany
Agency Publicis Frankfurt
Executive Creative Director Dr. Ljubomir Stoimenoff
Art Director Sascha Roos, David Emmer
Copywriter Daniel Steller
Released November 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: QANTAS AIRWAYS
Product/Service: AIRLINE
Agency: PUBLICIS FRANKFURT
Executive Creative Director: Dr. Ljubomir Stoimenoff
Copywriter: Daniel Steller
Art Director: Sascha Roos/David Emmer
Account Manager: Johannes Rapp
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: PUBLICIS FRANKFURT, GERMANY

Description of Ambient execution
The drifting ice on the river Main is a rare phenomenon which attracts many people from the region. Using the drifting ice we built large, floatable ice cubes (with an edge length of 1.50 meters) which displayed our message and let them float and drift down the partly frozen river. The "Ice Cubes" drifted between and on the ice flows and travelled slowly through the city where people watched and photographed them.