LEARN by TBWA\RAAD Abu Dhabi for Qatar Foundation

LEARN

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Industry Colleges, Universities & Education Centers, Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Qatar
Agency TBWA\RAAD Abu Dhabi
Executive Creative Director Nirmal Diwadkar
Art Director Drew Stalker, Rami Haidar
Copywriter Allan Manaysay
Account Supervisor Tess Guetat, Anika Luthra
Released September 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: QATAR FOUNDATION
Product/Service: EDUCATION CENTRE
Agency: TBWA\RAAD
Executive Creative Director: Nirmal Diwadkar
Creative Director: Allan Manaysay
Copywriter: Allan Manaysay
Art Director: Drew Stalker/Rami Haidar
Account Manager: Youssef Chahine/Yasmin Ahmad
Account Supervisor: Anika Luthra/Tess Guetat
Other Credits: Kristyan Sarkis - Designer
Date of First Appearance: Sep 15 2009 12:00AM
Entrant Company: TBWA\RAAD, Doha, QATAR

Description of Ambient execution
Opposite views of this installation reveal two different words - 'grow' in English and 'learn' in Arabic. The piece is located along a busy roadway in Doha, Qatar. It consists of five pillars wrapped in thick sheets of vinyl. Each pillar is approximately 20m high and 7m wide. We wanted this installation to look and feel like a piece of art, and fit in with the surrounding environment. Other branded executions, located nearby, helped tie this installation back to the rest of Qatar Foundation's integrated campaign.

English Translation of Main Headlines
English translation: LEARN.