Qatar Foundation Outdoor THINK by TBWA\RAAD Abu Dhabi


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Industry Education, Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Qatar
Agency TBWA\RAAD Abu Dhabi
Executive Creative Director Nirmal Diwadkar
Art Director Drew Stalker, Rami Haidar
Copywriter Allan Manaysay
Account Supervisor Tess Guetat, Anika Luthra
Released September 2009

Credits & Description

Category: Ambient: Special Build
Executive Creative Director: Nirmal Diwadkar
Creative Director: Allan Manaysay
Copywriter: Allan Manaysay
Art Director: Drew Stalker/Rami Haidar
Account Manager: Youssef Chahine/Yasmin Ahmad
Account Supervisor: Anika Luthra/Tess Guetat
Other Credits: Kristyan Sarkis - Designer
Date of First Appearance: Sep 15 2009 12:00AM
Entrant Company: TBWA\RAAD, Doha, QATAR

Description of Ambient execution
This metal word sculpture is one of fifteen that were placed in high-traffic areas of Qatar Foundation's Education City campus. We wanted the pieces to be more like works of art rather than an overt form advertising. Other branded executions, located nearby, helped tie this installation back to the rest of Qatar Foundation's integrated campaign.

English Translation of Main Headlines
(translation of the Arabic manifesto banner hanging in the background): Few things possess more Power than a Thought. Because a Thought has the potential to become something significant. To solve something meaningful. And to inspire us to achieve great things. What makes a Thought so powerful is that it can be created by anybody. At anytime. From anywhere. That’s why Thinking should be encouraged and nurtured in all its forms. No matter how small. Or how impossibly grand. Because wherever Thinking happens, Big Ideas follow. Minds become enlightened. Knowledge grows. And people discover new ways to unlock their Potential. So start Thinking.