Yes, You Can Quit: Quit Smoking. Get Healthier. by EnviroMedia for Quit

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Yes, You Can Quit: Quit Smoking. Get Healthier.

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Industry Anti-smoking
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency EnviroMedia
Creative Director Doug Irving
Art Director Chris Carlberg
Copywriter Justin Prichard
Released September 2011

Credits & Description

Quit Smoking. Get Healthier.

Every two weeks the lungs on the billboard would be repainted to grow steadily healthier, as if the person had quit smoking. It's a simple, yet compelling visual to catch people's eye and remind them that when you quit smoking, your lungs get healthier.

Advertising Agency: EnviroMedia, Austin, TX, USA
Creative Director: Doug Irving
Art Director: Chris Carlberg
Copywriter: Justin Prichard