ATM MOVING BOXES by WUBBE CROSS COMMUNICATION for Rabobank

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ATM MOVING BOXES

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Industry Banking
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency WUBBE CROSS COMMUNICATION
Creative Director Daniël Reintjes
Copywriter Marc Van Der Haar
Producer Peter Timmers
Photographer Thomas Aberson
Account Supervisor Johan Holstege
Released November 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: RABOBANK WESTLAND
Product/Service: BANK
Agency: WUBBE CROSS COMMUNICATION
Executive Creative Director: Daniël Reintjes
Creative Director: Daniël Reintjes
Copywriter: Marc Van Der Haar
Art Director: Thomas Aberson
Account Manager: Johan Holstege
Account Supervisor: Johan Holstege
Advertiser's Supervisor: Hélène Van Den Dungen And Jolanda Olsthoorn
Photographer: Thomas Aberson
Producer: Peter Timmers
Date of First Appearance: Nov 25 2009 12:00AM
Entrant Company: WUBBE CROSS COMMUNICATION, Delft, THE NETHERLANDS

Description of Ambient execution
To communicate that Rabobank Westland was going to move, stickers were affixed to all ATMs as if they were already in moving boxes. The message ‘this ATM is moving to Patijnenburg 12’ communicated the new address of the bank.

English Translation of Main Headlines
The word 'Verhuisdoos' on the moving boxes means 'Moving box'