Rac Outdoor RAC: Swimming by AMV BBDO London

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RAC: Swimming

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Industry Cars, Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency AMV BBDO London
Director Therapy Films
Art Director Sonny Adorjan
Copywriter Milo Campbell
Production Angel Sound
Production Therapy Films
Released April 2011

Credits & Description

This April, RAC and AMV BBDO London are launching a new campaign spanning TV, outdoor and radio, aiming to drive membership, by showing that RAC fix you fast because they recognize that every journey is important.

The new campaign shows that RAC understands that every journey is important, be it going to the dry cleaners, visiting mum or dropping off the kids and that if your car breaks down during one of these journeys, your whole day can break down too. Thatâs why they fix you fast. And thatâs why they have more dedicated patrols than any other breakdown service.The outdoor posters launch April 18th and visually demonstrate the insight, by showing the breakdown from the driverâs point of view. In each execution, a road sign ahead displays where the driver needs to be, and the headline reassures that RAC understand every journey is important, thatâs why they fix you fast.

Category: Automotive
Client: RAC
Agency: AMV BBDO, London
Country: United Kingdom
Director: Therapy Films
Production company: Therapy Films
Copywriter: Milo Campbell
Art Director: sonny adorjan
Post production: Angel Sound