Raiffeisen Bank Outdoor WORLD'S SMALLEST APARATMENT by Grey Ljubljana

Adsarchive » Outdoor » Raiffeisen Bank » WORLD'S SMALLEST APARATMENT

WORLD'S SMALLEST APARATMENT

Pin to Collection
Add a note
Industry Banking & Financial Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Slovenia
Agency Grey Ljubljana
Executive Creative Director Petra Krulc
Creative Director Tomaz Apohal
Art Director Petra Krulc, Matija Primc
Copywriter Tomaz Apohal
Released September 2011

Credits & Description

Category: Special Build
Advertiser: RAIFFEISEN BANK
Product/Service: RAIFFEISEN HOUSING LOANS
Agency: GREY
Executive Creative Director: Petra Krulc
Creative Director: Tomaz Apohal
Copywriter: Tomaz Apohal
Art Director: Matija Primc/Petra Krulc

Ambient Execution Description
In order to remind people how good it is to own a spacious new apartment, we create the world’s smallest apartment – inside an elevator! An elevator in a shopping center is redecorated into a tiny apartment and equipped with a hidden camera – recording funny reactions of people using the elevator (used later for viral video). When the elevator door closes, the message reveals: “Feeling cramped? Find a bigger apartment with Raiffeisen Housing loans.”