RBC Outdoor RBC CASHBACK CART by BBDO Toronto

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RBC CASHBACK CART

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Industry Banking & Financial Services
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Canada
Agency BBDO Toronto
Executive Creative Director Peter Ignazi, Carlos Moreno
Creative Director John Terry, Arthur Shah
Art Director Liz Peters
Copywriter Amy Jacobs
Photographer Viktor Radics
Account Supervisor Ravi Singh, Katelyn Porter
Released August 2011

Credits & Description

Category: Bars, Restaurants & Stores, etc.
Advertiser: ROYAL BANK OF CANADA
Product/Service: ROYAL BANK OF CANADA CASH BACK MASTERCARD
Agency: BBDO TORONTO
Executive Creative Director: Peter Ignazi/Carlos Moreno
Creative Director: John Terry/Arthur Shah
Copywriter: Amy Jacobs
Art Director: Liz Peters
Photographer: Viktor Radics
Account Supervisor: Ravi Singh/Katelyn Porter
Account Manager: Stephanie Hebb/Jen Nagle
Account Manager: Stephanie Hebb/Jen Nagle

Ambient Execution Description
The mirror's reflection makes it appear as if there are more groceries in the cart, highlighting the message "Get more with 2% cash back on groceries."