ZIPPER ELEVATOR by Leo Burnett Tailor Made Sao Paulo for Morumbishopping

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ZIPPER ELEVATOR

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Industry Retail, Distribution & Rental companies
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Brazil
Agency Leo Burnett Tailor Made Sao Paulo
Art Director Renato Butori
Copywriter Mario Augusto Cintra
Producer Renato Frey, Rafael Britzki, Fernanda Vanzelli E Rafael Britzki, Natalie Bursztyn
Account Supervisor Renato Broggin, Gabriela Yamamoto, Nathany Neves
Released September 2009

Credits & Description

Category: Ambient: Special Build
Advertiser: MORUMBI SHOPPING
Product/Service: RECYCLED FASHION PROJECT
Agency: LEO BURNETT BRASIL
Copywriter: Mario Cintra
Art Director: Renato Butori
Account Supervisor: Renato Broggin/Gabriela Yamamoto And Nathany Neves
Advertiser's Supervisor: Doris Weinberg E Kátia Ardito
Producer: Renato Frey/Natalie Bursztyn/Fernanda Vanzelli/Rafael Britzki
Date of First Appearance: Sep 18 2009 12:00AM
Entrant Company: LEO BURNETT BRASIL, São Paulo, BRAZIL

Description of Ambient execution
This piece was designed to promote MorumbiShopping Mall’s Recycled Fashion Project. The project worked like this: first, the mall asked for clothing donation. Then, these clothes were completely remade by seamstresses from a poor community under the orientation of Brazil’s greatest fashion designer in a glass atelier built inside the mall. Finally, the now recycled clothes were exposed and, after that, donated to a poor community. So, one of the main ideas to promote the Recycled Fashion Project inside the mall was to transform one of mall’s elevators in a giant zipper that went up and down.