THE VALUABLE DUMPSTER by Wunderman Dubai for TAKE MY JUNK

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THE VALUABLE DUMPSTER

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Arab Emirates
Agency Wunderman Dubai
Creative Director Pooja Chandani
Art Director Rasha El Saadi
Copywriter Richa Khan, Shweta S.tariq
Released January 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: TAKE MY JUNK
Product/Service: RECYCLING CHARITY
Agency: WUNDERMAN
Creative Director: Pooja Chandani
Copywriter: Shweta Tariq/Richa Khan
Art Director: Rasha El Saadi
Other Credits: Babu Nair - Senior Artworker/Vivek Chonkar - Production Manager
Date of First Appearance: Jan 9 2010 12:00AM
Entrant Company: WUNDERMAN, Dubai, UNITED ARAB EMIRATES

Description of Ambient execution
This outdoor ambient idea advertises a UAE-based charity called 'Take My Junk', which collects unwanted but usable items from people to distribute them to the less fortunate. Dumpsters like these were transformed into ‘treasure chests’ with vinyl stickers to communicate our message and placed in high-income residential areas.