Red Bull Outdoor COKE WRAPS by David&Goliath

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency David&Goliath
Executive Creative Director Frazer Jelleyman
Creative Director Ben Callis, Justin Barnes
Art Director Sophie Reeves
Copywriter Sophie Isherwood
Released June 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: RED BULL
Product/Service: ENERGY DRINK
Executive Creative Director: Frazer Jelleyman
Creative Director: Justin Barnes/Ben Callis
Copywriter: Sophie Isherwood
Art Director: Sophie Reeves
Other Credits: Designer: Andy Dymock
Date of First Appearance: Jun 20 2009 12:00AM
Entrant Company: DAVIDANDGOLIATH, El Segundo, USA

Description of Ambient execution
In 2009 it was revealed that Red Bull Cola contained minute quantities of cocaine. The subsequent media storm resulted in this ‘natural cola’ being banned from several European countries (the fact was that being an all-natural cola it contained natural Coca leaf, but the quantity was so small that you’d need to drink over 5000 cans to get any kind of hit). To capitalise on the news story, engage our target and have a bit of fun, 6000 dummy cocaine wraps were left in the toilets of bars and clubs around the UK. Believing they’d found something else, people picked them up, only to discover the message ‘IT’S NOT COKE’ inside – rather than the expected gram of cocaine.