REDBULL ENERGY by DDB & Co Istanbul for Red Bull

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REDBULL ENERGY

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Turkey
Agency DDB & Co Istanbul
Art Director Leandro Camara Leal Pestana
Copywriter Demir Karpat Polat
Released February 2010

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: REDBULL
Product/Service: ENERGY DRINK
Agency: DDB&CO.
Creative Director: Karpat Polat
Copywriter: Karpat Polat
Art Director: Leandro Camara
Account Manager: Ali Ozbora
Date of First Appearance: Feb 10 2010 12:00AM
Entrant Company: DDB&CO., Istanbul, TURKEY

Description of Ambient execution
A vending machine selling Redbull with a dummy electric cable and socket was set to make it look like it was working on its own, powered by Redbull.