TOUGH GUYS - TEAR-OFF STICKERS by Red Bull Creative for Red Bull

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TOUGH GUYS - TEAR-OFF STICKERS

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Industry Soft Drinks
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Austria
Agency Red Bull Creative
Creative Director Matthias Nelke
Art Director Simon Schwaighofer, Martin Katzlinger
Producer Christian Pohl
Illustrator Martin Katzlinger
Released August 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: EC RED BULL SALZBURG
Product/Service: RED BULLS SALUTE
Agency: RED BULL CREATIVE
Creative Director: Matthias Nelke
Art Director: Simon Schwaighofer/Martin Katzlinger
Account Manager: Judith Reisinger
Illustrator: Martin Katzlinger
Producer: Christian Pohl
Date of First Appearance: Aug 20 2009 12:00AM
Entrant Company: RED BULL CREATIVE, Salzburg, AUSTRIA

Description of Ambient execution
One of the attractions of ice-hockey is the players’ physical strength – they fight tough. We communicated this message using a bit of dark humour in our tear-off stickers. Stickers posted all over Salzburg showed a player’s close-up portrait – if you tore off his teeth you could get a ten per-cent discount on a ticket.