PHONEBOOTH > MONEYBOX by J. Walter Thompson Mexico for Red Cross

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PHONEBOOTH > MONEYBOX

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Mexico
Agency J. Walter Thompson Mexico
Executive Creative Director Daniel Granatta, Enrique Codesido
Creative Director Miguel Gonçalves Brito, Nicko Nogues
Art Director Mariana Del Prado, Christian Canibe
Copywriter Adriana Jauregui
Producer Gilberto Amezquita, Eduardo Muniz, Jorge Camacho
Released June 2011

Credits & Description

Category: Special Build
Advertiser: MEXICAN RED CROSS / TELMEX
Product/Service: 2012 NATIONAL FUNDRAISING DRIVE
Agency: JWT MEXICO
Chief Creative Officer: Manuel Techera
Executive Creative Director: Enrique Codesido/Daniel Granatta
Creative Director: Miguel Brito/Nicko Nogues
Copywriter: Adriana Jauregui
Art Director: Christian Canibe/Mariana Del Prado
Advertiser's Supervisor: Rafael Gonzalez
Producer: Gilberto Amezquita/Eduardo Muniz/Jorge Camacho

Ambient Execution Description
Every year, thousands of volunteers walk the streets of Mexico with money-boxes to help collect for the National Fundraising drive. In exchange for your coin they give you a sticker.

There are thousands of phone boots that still operate with coins. So we teamed with Telmex (the largest telecommunications company in Mexico) to equip these phone boots with a camera that would take a picture of you as you insert a coin and share it on Facebook in the form of a digital sticker.