COASTERS by Prolam Y&R Santiago for Laboratorio Chile

COASTERS

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Industry Vitamins & Diet Complements
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Chile
Agency Prolam Y&R Santiago
Executive Creative Director Cesar Ojeda, Tony Sarroca
Creative Director Claudio Wilton
Art Director Mauricio Jaña
Copywriter Andrés Torres
Producer Pedro Carrasco
Illustrator Ramon Barahona
Released October 2009

Credits & Description

Category: Ambient: Bars, Restaurants & Stores, etc.
Advertiser: LABORATORIO CHILE
Product/Service: RED OFF EYE DROPS
Agency: PROLAM Y&R
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Copywriter: Andrés Torres
Art Director: Mauricio Jaña
Account Manager: Pancho Cardemil
Advertiser's Supervisor: Andrea Muñoz
Illustrator: Ramón Barahona
Producer: Pedro Carrasco
Other Credits: Associate Creative Director: Andrés Torres
Date of First Appearance: Oct 7 2009 12:00AM
Entrant Company: PROLAM Y&R, Santiago, CHILE

Description of Ambient execution
INSIGHT Smoke filled spaces like bars, disco’s and clubs cause eyes to turn red. IDEA By means of a drink coaster, REDOFF eye drops, reminded people who attend these places, they could get the red out fast. EXECUTION A specially devised drink coaster displayed a message, which appeared when a glass was placed over it. HOW Thanks to a unique printing technique, which reveals the ink when it comes into contact with cold temperatures, the following message appeared: Eliminate the evidence in your eyes. REDOFF.