THE MODEL FARM by Ogilvy & Mather Vienna for Reed Exhibitions Messe Vienna

THE MODEL FARM

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Austria
Agency Ogilvy & Mather Vienna
Executive Creative Director Gerd Schulte-Doinghaus
Art Director Linda Künzel, Patrik Sünwoldt
Copywriter Marcus Zbonek
Released October 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: REED MESSE WIEN
Product/Service: MODEL MAKERS FAIR
Agency: OGILVY & MATHER
Executive Creative Director: Gerd Schulte-Döinghaus
Copywriter: Marcus Zbonek
Art Director: Patrik Sünwoldt/Linda Künzel
Date of First Appearance: Oct 9 2009 12:00AM
Entrant Company: OGILVY & MATHER, Vienna, AUSTRIA

Description of Ambient execution
To draw attention to the Vienna Model Makers Fair, we used stickers to convert meat counters into model construction kits. The supermarket Billa and Eurospar officially took part in the action, however many other merchants were also happy to affix the stickers to their counters. Soon many of our stickers were to be found in various markets and meat counters throughout Vienna.

English Translation of Main Headlines
The model Farm