THE TINY AIRSHOW by Ogilvy & Mather Vienna for Reed Exhibitions Messe Vienna

THE TINY AIRSHOW

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Industry Shows, Events & Festivals
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Austria
Agency Ogilvy & Mather Vienna
Executive Creative Director Gerd Schulte-Doinghaus
Art Director Renée Reust
Copywriter Philipp Leo, Doris Partl
Released October 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: REED MESSE WIEN
Product/Service: MODEL MAKERS FAIR
Agency: OGILVY & MATHER
Executive Creative Director: Gerd Schulte-Döinghaus
Copywriter: Doris Partl/Philipp Leo
Art Director: Renée Reust
Date of First Appearance: Oct 17 2009 12:00AM
Entrant Company: OGILVY & MATHER, Vienna, AUSTRIA

Description of Ambient execution
Airplane banner advertising has been around for more than 80 years. However, not in the scale of 1:17. Our miniature planes advertised the Model Makers Fair. THe planes flew throughout the whole of Vienna and due to their size could reach places that no other advertising plane has reached before.

English Translation of Main Headlines
The tiny airshow