THE WORLD'S SMALLEST BALLOON by Ogilvy & Mather Vienna for Reed Exhibitions Messe Vienna

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THE WORLD'S SMALLEST BALLOON

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Industry Business equipment & services, Corporate Image
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Austria
Agency Ogilvy & Mather Vienna
Executive Creative Director Gerd Schulte-Doinghaus
Art Director Renée Reust
Copywriter Tobias Blineder, Philipp Leo, Doris Partl
Illustrator Heinz Ploder
Released October 2009

Credits & Description

Category: Ambient: Small Scale Special Solutions
Advertiser: REED MESSE WIEN
Product/Service: MODEL MAKERS FAIR
Agency: OGILVY & MATHER
Executive Creative Director: Gerd Schulte-Döinghaus
Copywriter: Doris Partl/Tobias Blineder/Philipp Leo
Art Director: Renée Reust
Illustrator: Heinz Ploder
Date of First Appearance: Oct 20 2009 12:00AM
Entrant Company: OGILVY & MATHER, Vienna, AUSTRIA

Description of Ambient execution
Balloons have been around since 1931 and since then, they have also been utilised for advertising purposes. For the Model Makers Fair we produced the world's smallest and lightest advertising balloons (0,3g), which needed no more than 0,058l helium to float. That's a world record.

English Translation of Main Headlines
The world's smallest balloon