HOME by Ogilvy & Mather Amsterdam for FOUNDATION FOR REFUGEES

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Netherlands
Agency Ogilvy & Mather Amsterdam
Creative Director Darre Van Dijk En Piebe Piebenga
Art Director Oscar Flinterman
Copywriter Joost Van Nistelrooy
Account Supervisor Renee Kuijper
Released April 2010

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: FOUNDATION FOR REFUGEES
Product/Service: REFUGEE HELP FOUNDATION
Agency: OGILVY AMSTERDAM
Creative Director: Darre Van Dijk/Piebe Piebenga
Copywriter: Joost Van Nistelrooy
Art Director: Oscar Flinterman
Account Manager: Nigel Hassall
Account Supervisor: Renee Kuijper
Date of First Appearance: Apr 19 2010 12:00AM
Entrant Company: OGILVY AMSTERDAM, THE NETHERLANDS

Description of Ambient execution
Schiphol Airport was closed due to the Icelandic ash cloud. Tens of thousands travelers were unable to get back home. We anticipated on this situation. We had people walking through Schiphol Airport wearing sandwich boards, which said: “Sad, isn’t it? All these people who can’t get home? It's even more sad if you don’t have a home.” With this message we confronted the stranded travelers by comparing their situation to that of a refugee. By doing this, we made them realize that their misery isn’t a glimpse of what it is to be a refugee.

English Translation of Main Headlines
Allmost every airport in Europe was closed due to the Icelandic ash cloud. Tens of thousands travelers were unable to get back home. We anticipated on this situation. We had people walking through Schiphol Airport wearing sandwich boards, which said: “Sad, isn’t it? All these people who can’t get home? Even more sad if you don’t have a home.” With this message we confronted the stranded travelers by comparing their situation to that of a refugee. By doing this, we made them realize that their misery isn’t a glimpse of what it is to be a refugee.