LEAVE IT THAT WAY by Arnold Worldwide Boston for Amtrak

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LEAVE IT THAT WAY

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Industry Railways
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Arnold Worldwide Boston
Creative Director Mick Sutter
Art Director Bill Cutter, Jamin Hoyle
Copywriter Lisa Biskin
Producer Margie Radovsky
Photographer Jim Smithson
Released February 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: AMTRAK
Product/Service: REGIONAL TRAINS
Agency: ARNOLD WORLDWIDE
Date of First Appearance: Mar 1 2010
Entrant Company: ARNOLD WORLDWIDE, Boston, USA
Chief Creative Officer: Woody Kay
Creative Director: Mick Sutter
Copywriter: Lisa Biskin
Art Director: Bill Cutter/Jamin Hoyle
Photographer: Jim Smithson
Art Buyer: Andrea Ricker
Producer: Margie Radovsky
Account Manager: Cheryl Eklind
Other Credits: Acds: Bill Cutter And Lisa Biskin
English Translation of Main Headlines
With our clogged highways, drivers in the Northeastern USA know the “open road” is a myth. Our campaign for Amtrak’s Northeast Regional train offers an alternative open road – a railroad. Our winter out-of-home reinforces the benefits of a traffic-free trip while extolling the safety and ease of not driving in snowy, uncertain conditions.