Renault Outdoor GENETICALLY ALTERED COW by Publicis Bogota

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GENETICALLY ALTERED COW

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Industry Cars
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Colombia
Agency Publicis Bogota
Creative Director Julio César Herazo Ogilvy
Copywriter Jairo Lezaca, Jorge Arturo Suarez, Juilo Herazo
Producer Claudia Poveda, Rafael Pedraza
Photographer Dario Mora
Illustrator Ivan Meza, Diego Fernando Forero
Released July 2011

Credits & Description

Category: Special Build
Advertiser: RENAULT COLOMBIA
Product/Service: RENAULT NETWORK
Agency: PUBLICIS COLOMBIA
Chief Creative Officer: Rodrigo Tarquino/Jairo Lezaca/Francisco Castillo
Creative Director: Julio Herazo/Iván Meza
Copywriter: Juilo Herazo/Jairo Lezaca/Arturo Suárez
Art Director: Iván Meza
Photographer: Dario Mora
Illustrator: Iván Meza/Diego Forero
Advertiser's Supervisor: Bruno Hohmann
Producer: Rafael Pedraza/Claudia Poveda
Account Manager: Jacobo Álvarez/Iván Pinzón
Account Manager: Jacobo Álvarez/Iván Pinzón

English Translation of Main Headlines
SIGN NUMBER 1 COPY:
If this cow comes across the road, you should stop here.

SIGN NUMBER 2 COPY:
Not here. Check your breaks with the Renault Network.
Renault. Drive the change.