Renault Outdoor STUPID ART by Publicis Buenos Aires

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Industry Cars, Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Argentina
Agency Publicis Buenos Aires
Creative Director Laura Visco - Sebastián Visco
Art Director Ezequiel Orlandi - Sebastián Visco
Copywriter Marcelo Vergara
Producer Ursula Mcalpine
Photographer Marcelo Orueta.
Account Supervisor Tomás Fitz-Simon
Released February 2012

Credits & Description

Category: Special Build
Product/Service: ROAD SAFETY
Chief Creative Officer: Fabio Mazía
Executive Creative Director: Marcelo Vergara
Creative Director: Laura Visco - Sebastián Visco
Copywriter: Marcelo Vergara
Art Director: Ezequiel Orlandi
Photographer: Marcelo Orueta
Account Supervisor: Tomás Fitz-Simon
Advertiser's Supervisor: Natasha Yasbitzky
Producer: Ursula
Account Manager: Andrea Miscione
Planner: Fernando Bozzoletti
Account Manager: Andrea Miscione
Planner: Fernando Bozzoletti
Other Credits: Audiovisual Producer: Diego Zappala

Ambient Execution Description
In Argentina, traffic accidents are the leading cause of deaths amongst people under 35, and the most common reason for the accidents is always the same – Alcohol. But in spite of many campaigns that strive to create awareness about this problem, the number of accidents keeps increasing. That’s why Renault decided to send out a different awareness message, without using regular media such as print, radio or television. Renault created an exhibition of ‘Stupid Art’ in some of the most visited squares of Buenos Aires. The exhibition showed people the effects of alcohol from a different perspective, generating consciousness about the catastrophic consequences of alcohol.