Respect For Animals Outdoor #ProjectRedFox, 2 by Miami Ad School Miami

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#ProjectRedFox, 2

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Industry Environmental & Animal Issues
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United States
Agency Miami Ad School Miami
Art Director Mitesh Addhate, Giano Currie, Taylor Roberts
Released July 2017

Credits & Description

Category: Public Interest, NGO
Media: Integrated
Brand: Respect For Animals
Agency: Miami Ad School
Geo: United States
Advertising School: Miami Ad School, Miami, USA
Art Directors: Mitesh Addhate, Giano Currie, Taylor Roberts
Published: July 2017
#Project Red Fox is a social experiment that we conducted on 2 professional models with the purpose of capturing their raw emotions when confronted with bloody fur coat pockets. We used bloody hands, facial reactions, and a fur coat as symbols to drive our main message: "If models are grossed out by animal cruelty, so should you." This project would also be accommodated by an out of home advertising activation where people can share their support online.