Responsible Young Drivers (RYD) Outdoor The Alcohol Barrier by Publicis Brussels

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The Alcohol Barrier

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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Belgium
Agency Publicis Brussels
Creative Director Paul Servaes
Art Director Geert De Rocker
Copywriter Tom Berth
Released May 2013

Credits & Description

A brand new invention to stop people literally from driving drunk: the alcohol barrier. The very first parking barrier that doesn't work with a ticket or chip, but with an alcohol test. You actually have to blow safe for it to open. If you drank too much alcohol the barrier stays closed and you can't leave the parking lot. Agency: Publicis Brussels
Category: Health & safety
URL: http://youtu.be/LOfhBcAzIgs
Client: Responsible Young Drivers
Agency: Publicis Brussels
Country: Belgium
Creative Director: Paul Servaes
Art Director: Geert De Rocker
Copywriter: Tom berth
Account Director: Francis Lippens