Rethink Mental Illness Outdoor NO QUICK FIXES by Audience, M&C Saatchi London

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NO QUICK FIXES

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Industry Charities, Foundations, Volunteers
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency Audience
Agency M&C Saatchi London
Creative Director Mark Goodwin
Art Director Gary Monaghan
Copywriter David Fleetwood
Released January 2012

Credits & Description

Category: Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages
Advertiser: RETHINK MENTAL ILLNESS
Product/Service: RETHINK MENTAL ILLNESS
Agency: M&C SAATCHI
Agency: Audience Communications
Creative Director: Mark Goodwin
Copywriter: David Fleetwood
Art Director: Gary Monaghan
Account Manager: Rosie Strachan
Account Manager: Rosie Strachan

Ambient Execution Description
Rethink Mental Illness is a UK charity that campaigns for better understanding of mental illness.
The ad used a real brain to raise awareness for the charity and to dispel the myth that mental illness is quick and easy to cure.

The brain is real.