Rimmel Outdoor KATE MOSS by J. Walter Thompson London

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KATE MOSS

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Industry Cosmetics & beauty products
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market United Kingdom
Agency J. Walter Thompson London
Executive Creative Director Russell Ramsey
Art Director Mark Norcutt
Copywriter Laurence Quinn
Producer Natalie Wolmarans
Photographer Grant Raphael
Account Supervisor Peter Knowland
Illustrator Kyle Bean
Released April 2011

Credits & Description

Category: Special Build
Advertiser: RIMMEL
Product/Service: COSMETICS
Agency: JWT LONDON
Date of First Appearance: Apr 28 2011
Entrant Company: JWT LONDON, UNITED KINGDOM
Executive Creative Director: Russell Ramsey
Copywriter: Laurence Quinn
Art Director: Mark Norcutt
Photographer: Grant Raphael
Illustrator: Kyle Bean
Account Supervisor: Peter Knowland
Producer: Natalie Wolmarans
Account Manager: Sally Emerton

English Translation of Main Headlines
To celebrate Kate Moss coming back as the face of Rimmel London a 3 dimensional portrait of Britain’s most famous supermodel was created purely from Rimmel products. Whether it was the new Eyeliner that created her eyes or the lipglosses that created her lips. Each product became a pixel in the complex installation.