THE ABCS OF LIFE by Lowe Jakarta for Rinso

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THE ABCS OF LIFE

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Industry Washing powders & Detergents
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Indonesia
Agency Lowe Jakarta
Executive Creative Director Firman Halim
Art Director Golf Nuntawat Chaipornkaew Creative Group Head
Copywriter Ernest Junius, Leigh T. Reyes
Producer Fien Juharyati, Anastasia Nova, Handayani Wirdan, Yenny Ernawati, Lola Aprilia
Photographer Peddy Suryadinata
Account Supervisor Rupen Desai Advertiser Supervisor:, Eby Karsono
Typographer Adrianka
Illustrator Nina Dwi Setianingsih, Bayu Adharmacilla
Released May 2013

Credits & Description

Advertiser: UNILEVER
Agency: LOWE INDONESIA
Category: Household
Advertising campaign: THE ABCS OF LIFE
Art Director: Creative Group Head: Vito Winarko
Account Manager: Frissy Bella (Account Executive)
Copywriter: Ernest Junius
Copywriter: Leigh Reyes (Chief Creative Officer Lowe Philiphine)
Illustrator: Nina Dwi Setianingsih
Account Supervisor: Rupen Desai (Reg.pres.asia Pacific Dir - Lowe Asia Pacific)
Account Manager: Shera Sirimavo
Typographer: Adrianka (Di Artist)
Illustrator: Bayu Adharmacilla
Producer: Fien Juharyati
Producer: Lola Aprilia
Producer: Anastasia Nova
Photographer: Peddy Suryadinata
Other Credits: Ranjit Jathanna (Ass.global Planning Director - Lowe Singapore)
Chief Creative Officer: Din Sumedi
Account Supervisor: Eby Karsono (Lowe Indonesia)
Executive Creative Director: Firman Halim
Producer: Handayani Wirdan
Producer: Yenny Ernawati

Site Location
Kindergarten, Lottemart, supermarket

Dimensions
60 cm x 40 cm