City Lodge Outdoor FARM by TBWA\Hunt\Lascaris Johannesburg

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Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market South Africa
Agency TBWA\Hunt\Lascaris Johannesburg
Executive Creative Director Adam Livesey, Matthew Brink
Creative Director Raphael Basckin, Shelley Smoller
Art Director Coenraad Grebe
Copywriter Gauri Dalvi
Photographer Des Ellis
Account Supervisor Jenny Trenchard
Released January 2012

Credits & Description

Category: Travel, Transport & Tourism
Product/Service: ROAD LODGE
Executive Creative Director: Adam Livesey/Matthew Brink
Creative Director: Shelley Smoller/Raphael Basckin
Copywriter: Gauri Dalvi
Art Director: Coenraad Grebe
Photographer: Des Ellis
Art Buyer: Simone Allem
Account Supervisor: Jenny Trenchard
Other Credits: Rob Frew/Jackie Levin

Ambient Execution Description
In most countries you pay a flat rate for a hotel room.
However, in South Africa, you pay per person when sharing a room.
Road Lodge wanted us to create a campaign for their new, unbelievable, value for money offer - the same room rate applies whether there is 1, 2 or 3 people sharing the room.
To demonstrate this we showed that whatever happens next, whatever the consequence – sharing or not, it would cost you the same.