Road Safety Commission Outdoor Distractions: OMG by The Brand Agency

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Distractions: OMG

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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency The Brand Agency
Creative Director Steve Straw
Art Director Nathan Teoh
Copywriter Melita Masters
Creative Steve Straw
Production Evoke Media
Released July 2017

Credits & Description

Statistics show the use of a mobile phone while driving increases the risk of being involved in a crash by up to four times. Our brief was to get pedestrians to pay attention to inattention. With this in mind, we created two ambient pieces with the message"small distractions can have big consequences" and placed them around the Perth metropolitan area.Agency: The Brand Agency, Perth
Media: Ambient
Category: Public services & utilities
Client: Road Safety Commission
Agency: The Brand Agency, Perth
Production: Evoke Media
Country: Australia
Creative/CD: Steve Straw
Art Director: Nathan Teoh
Copywriter: Melita Masters
Account Director: Natalie Peason
Agency Producer: Belinda De Corti
Account Executive: Darcy White