Road Safety: Headphones body by DDB Sydney for Road Safety

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Road Safety: Headphones body

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Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency DDB Sydney
Executive Creative Director Matt Eastwood
Art Director Adam Rose
Copywriter Ben O'brien
Photographer Mat Baker
Account Supervisor Rebecca Kent
Typographer Jason Young
Released January 2008

Awards

Cannes Lions 2008
Outdoor - Bronze

Credits & Description

DDB Sydney has released a print campaign to raise awareness of the fact that the number of teenagers dying as a result of listening to ipods whilst they cross the road is beginning to reach epidemic proportions.

Advertiser/Client: NSW POLICE FORCE
Product/Service: ROAD SAFETY AWARENESS
Advertising Agency: DDB SYDNEY
Country: AUSTRALIA
Advertising Agency: DDB SYDNEY
Country: AUSTRALIA
Executive Creative Director: Matt Eastwood
Copywriter: Ben O'Brien
Art Director: Adam Rose
Photographer: Mat Baker
Typographer: Jason Young
Account Supervisor: Rebecca Kent