CRASHED CARS BOTTLE by Y&R Tel Aviv for Or Yarok

Adsarchive » Outdoor » Or Yarok » CRASHED CARS BOTTLE

CRASHED CARS BOTTLE

Pin to Collection
Add a note
Industry Traffic safety
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Israel
Agency Y&R Tel Aviv
Executive Creative Director Tzur Golan
Creative Director Amit Gal
Art Director Ran Cory
Copywriter Paul Paszkowski
Released April 2010

Credits & Description

Category: Ambient: Special Build
Advertiser: OR YAROK / NUR STAR MEDIA
Product/Service: ROAD SAFETY PROMOTION
Agency: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Copywriter: Paul Paszkowski
Art Director: Ran Cory
Other Credits: Moshe Nur: Nur Star Media
Date of First Appearance: Apr 29 2010 12:00AM
Entrant Company: SHALMOR AVNON AMICHAY/Y&R INTERACTIVE TEL AVIV, ISRAEL

Description of Ambient execution

A non profit organization that deals with road safety called "Or Yarok" and Nur Star Outdoor Media - wanted to deliver a strong clear message to drivers on the road about the dangers of drunk driving. We erected a 20 meter tall bottle-shaped urban construction made up of 80 car wrecks collected after accidents. The bottle is up for 3 months in Israel's busiest intersections on Ayalon Highway, Israel's #1 highway, and will be seen by an average of 1,000,ooo cars per day. The message: "Don't drink and drive"

English Translation of Main Headlines
Don't drink and drive