ESCALATOR by Publicis Ambience Mumbai for Rotary Club Of Bombay

ESCALATOR

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Industry Charities, Foundations, Volunteers, Public Safety, Health & Hygiene
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market India
Agency Publicis Ambience Mumbai
Executive Creative Director Prasanna M. Sankhe, Ashish Kazanchi
Art Director Ashish Phatak
Copywriter Denise D'silva
Producer Vikram Vitankar
Account Supervisor Manish Solanki
Released November 2009

Credits & Description

Category: Ambient: Stunts & Live Advertising
Advertiser: ROTARY CLUB
Product/Service: POLIO AWARENESS
Agency: PUBLICIS COMMUNICATIONS
Executive Creative Director: Prasanna Sankhé/Ashish Kazanchi
Copywriter: Denise D'silva
Art Director: Ashish Phatak
Account Supervisor: Manish Solanki
Producer: Vikram Vitankar
Date of First Appearance: Dec 1 2009 12:00AM
Entrant Company: PUBLICIS COMMUNICATIONS, Mumbai, INDIA

Description of Ambient execution
The activity involved placing a floor sticker at the base of mall escalators that go up. Except the escalators were going at a speed 5 times faster. The message 'The simplest task is impossible for a person suffering with Polio.