Royal Automobile Association (RAA) Outdoor Membership: Fuming by Kwp! Advertising

Membership: Fuming

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Industry Automotive
Media Outdoor, Billboard, Poster, Transportation & Vehicles
Market Australia
Agency Kwp! Advertising
Creative Director James Rickard
Art Director Michael Gagliardi
Copywriter Matt Minear, David Ormston
Released June 2013

Credits & Description

High atop a busy intersection in Adelaideâs CBD, a simple reminder looms largeâ¦
Miss out and youâll be fuming. Adelaide advertising agency KWP! launches RAA's Waive The Joining Fee campaign, urging motorists to take advantage or suffer the consequences. Equipped with an environmentally friendly smoke machine, timed to the rotation of the traffic lights, the outdoor billboard is seen by thousands of commuters each day, piquing curiosities and firmly delivering the campaign's message.
Category: Automotive
Client: Royal Automobile Association
Agency: kwp! Advertising
Production: oOh! Media
Country: Australia
Creative Director: James Rickard
Art Director: Michael Gagliardi
Copywriter: Matt Minear
Copywriter: David Ormston
Agency Producer: Hayley Johnson
Art: Dan Parsons
Account Team: John Baker, Jock Auld, Andrew Carracher
Media Team: Lucy McFarlane, Nick Ryder (Ikon Adelaide)
Client Team: Frances Brechin, Matthew Selth, Bronwyn Putland